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Jewelry - a magic word that radiates bright smiles, diamond-like glittering eyes and deep, longing sighs. Ever since the human race evolved into an intelligent backbone species, there is evidence that jewels in the form of precious raw metals and stones were collected and regarded as forms of splendor. There are several archaeological finds of handmade simple and elegant jewelry in different parts of the world. No wonder that in modern times, jewelry has gained such an important status in the global market and a nation's wealth is determined by its holdings and exploitation of gold and diamond mines.

Competition among the best brands is at its optimum level and today jewelers are the busiest in the professional market and try to meet the endless craving for priceless elegant designs. With the revolution in the field of industry and communication, world-class jewelry has reached the reach of urban people and is no longer limited to staying in valued holdings of royalty and movie stars. No matter what budget, jewelry, in today's world comes in many different shapes to suit your individual style. Each line of jewelry has long been the ultimate fashion statement and has kept so far to this day. The former small-scale jewelery stores in the family have been transformed into massive corporate giants, spreading thousands of fresh designs every year. It is a pretty impossible task to get the astonishing number of brands floating in the current market. However, based on antiquity and their current grip on the world economy, I will list some well-known jewelry stores and brands.

America's best jewelry brands and stores

Zale Corporation

Zale is one of North America's largest retailers in diamond, pearl and colored stone and gold (rings, chains, etc.) jewelry. It has a chain of 2350 stores throughout the United States, Canada and Puerto Rico. The company has four flagship carriers targeted at various jewelry markets - Bailey Banks & Biddle Fine Jewelers, Gordon's Jewelers, Zales Jewelers and Piercing Pagoda. In addition, Zale also operates several stores in Canada under the names Peoples Jewelers & Mappins Jewelers. Zales.com & Baileybanksandbiddle.com are the two official online malls for selling Zale merchandise.

A brief overview of Zale & # 39; s chains are given below:

Gordon's Jewelers:

This was founded in 1924 by Meyer M. Gordon. With further expansion, the business grew into a dominant regional jewelery brand serving local fashion and style, and it has continued its tradition over the years.

Bailey Banks & Biddle:

This was created by two American silversmiths with very little capital in 1832 and the brand was founded in 1878. This fine jewelery company became one of the country's leading jewelry brands and now has nationwide recognition. Bailey Banks & Biddle has grown to more than 70 retail locations in 31 states across the country and Puerto Rico.

Piercing Pagoda:

When ear piercing began to enter the US fashion market, jewelry store owners Bernard and Bertha Cohen thought it appropriate to open the very first Piercing Pagoda ™ in Whitehall Mall in Whitehall, Pennsylvania, 1969. This company became a successful story when women from far and wide broad came to their stable for ear piercing. Piercing Pagoda has grown from a single retail location to a chain of more than 820 kiosks today that satisfy customers throughout the United States and Puerto Rico with their special gold jewelery.

Signet Group plc

Signet, a UK-based company, is the largest US specialty brand that captures a large part of the American jewelry market with its 1,211 stores in 50 states. It reaches retail customers through malls under the Kay Jewelers banner and regionally under a number of well-established and recognized names. The supermarkets operate under the name of the flagship Jared - The Galleria of Jewelry. Signet Group's US subsidiary is Sterling Jewelers.

Sterling Jewelers Inc.

Sterling Jewelers mainly displays gold, silver, diamond and gemstone jewelry, watches, collectibles and gifts. It has a spread of about 1,120 stores in 50 states. Sterling jewelers are ranked number one in the United States (before Zale). It operates "Kay Jewelers" (as a subsidiary of Signet) and "Jared the Galleria of Jewelry" (also as a subsidiary of Signet), and about 330 regional jewelry stores under the name "Belden", "JB Robinson", "Marks & Morgan ".

Kay Jewelers:

Since 1916, Kay Jewelers, with its headquarters in Ohio, has grown from one store to more than 800 from coast to coast. Together with Signet Group plc, its London-based parent company, Kay jewelers have satisfied the clientele in the US as well as in other parts of the world.

Jared The Galleria Of Jewelry:

Jared is the leading chain of jewelry stores. It is also the leading diamond smith in the United States. More than 100 Jared stores sell diamond jewelery and loose diamonds.


Founded in 1837 in Broadway, New York, Tiffany first caught the world's attention with its intricate silver designs with sterling silver. Since then, Tiffany's name has been linked to presidents and royalties. It has captured significant pieces of the United States and the United Kingdom. In 2006, Tiffany presented the Frank Gehry collection of jewelry designs in collaboration with the famous architect Frank O. Gehry. Deal with diamond, pearls, watches, Tiffany stores worldwide like the one on 5th Avenue, New York, Harrods in London, Printemps Boutique in Paris, Sydney, Australia, Ngee Ann City in Singapore to name a few.


Macy, opened in New York by Rowland Hussey Macy in 1858, was just a great dry goods store. From such a beginning, it has made a long and successful journey to become the first major retail store in the United States. With over 800 stores across the US, Macy's & # 39; everything from everyday use to exquisite jewelery, collectibles and accessories.

International stores


In 1858 Frédéric Boucheron founded his own jewelry store and opened a shop in the very fashionable Palais Royal district of Paris. The luxury store quickly attracted a prestigious clientele. For four generations, the family business grew into one of the world's best-known fine jewelry brands. In 1893 Boucheron was the first jewelry store to open a shop on Place Vendôme, a district known for its urbanity and elegance. During this century, Boucheron has become a name synonymous with aggressive and luxurious modern jewelry designs, while remaining true to its unique tradition and heritage.


Christian Dior, based in France, has attracted the rich and famous from all over the world with bags, shoes and jewelry along with other accessories. Its unique branded jewelery designs make it the best international brand. It depicts a unique style for producing solid jewelry items with small, simple designs etched or woven in gold, platinum and silver.


Since 1884, Bulgari has set the pace for Italian style in jewelry. It was founded by a Greek named Sotirio who had a sense of Roman culture. With a high volume of creativity and innovation, Bulgari is looking for inspiration from Greek and Roman art without losing focus on originality. It experiments with gold jewelery in strings of pearl and colored stones. This gives a unique colorful touch to their products. Via Condotti, its first store with visits from royalty and movie stars was large. Bulgari has created its own niche in Rome, Paris, London, New York and Los Angeles as well as in Tokyo and Dubai.

H Samuel and Ernest Jones

In the UK, Signet is the largest specialist retailer of fine jewelry with 591 stores across the country. The stores are mainly located in prime uptown locations or malls under the banners “H. Samuel "," Ernest Jones "and" Leslie Davis "(a trade name related to Ernest Jones). Signet sells gold, silver, diamond and gemstone jewelery, watches, collectibles and gifts. Some shops sell china and crystal.

Ernest Jones specializing in diamonds, brand watches and gold jewelry, all of which are traded and marketed to appeal to the more prosperous urban customer.

H.Samuel offers a selection of jewelry, gold, watches and gifts.

Peoples Jewelers & Mappins Jewelers

Zale Corporation has captured the Canadian market through two brands, Peoples® Jewelers and Mappins® Fine Jewelers. Both chains are well known throughout Canada. They provide traditional jewelry items through stores located in major shopping malls and other strategically well-located geographical locations. Founded in 1919 as a family business, Peoples Jewelers was the first company in Canada to sell jewelry on a time payment plan. Mappins Jewelers started working in 1935 by a British jeweler named Mappins who worked in a Canadian company. Mappins was acquired by Peoples Jewelers in 1964.

D & # 39; Damas

D & # 39; damas is part of the Gitanjali Digico group founded in 1966. It is considered one of the earliest diamond houses and the largest diamond export company in India. The traditional role of diamond manufacturers exporting most of their production to wholesalers worldwide is no longer sufficient to remain competitive in today's changing market scenario. The Gitanjali group has therefore adapted to changing times by adapting newer methods. As a DTC four-owner and a diamond manufacturer, the Group has strategically positioned itself to manufacture and market diamonds as well as nail jewelry all the way to the retail trade. D & # 39; Damas brands include "Asmi", "Collection g", "Eternal", "Glitterati", "Gold Expressions", "Lamhe", "Nakshatra", "Origin", "Solitaire", "Victoria's Desire" .


Tanishq, founded in India in 1995 by Titan Industries Ltd, owned by the Tata Group, is the fastest growing jewelry brand in India. Tanishq is a perfect blend of style and traditional elegance. It provides a delicious variety of 22k pure gold jewelry with diamonds and other colored gemstones.


The name Cartier is synonymous with impressive jewelery since the early 1900s. Cartier specializes in creating fascinating designs on gold, silver and platinum with gemstones and precious stones. Available worldwide, its flagship stores have operated in Paris, London and New York.

Swarovski group

In the 19th century, Daniel Swarovski opened the door to the glittering world of crystal when he invented an automatic cutting machine. The company specializes in crystal objects, accessories and even innovative and elegant jewelry and has captured people's minds globally with their exquisite intricate patterns etched in crystal.

EROS Fine Jewelery

Located at the foot of the Acropolis of Greece, EROS Jewelery Store is a family owned business. Jewelery making in Greece is traditional but exemplifies outstanding craftsmanship at reasonable prices. If you are looking for pieces of modern, traditional, classic or Byzantine styles you will find them all here. You can also manage to get custom made jewelry at reasonable prices.

De Beers

Originally based in South Africa, De Beers is the world's largest diamond mining company. Recently, De Beers has launched a joint venture with LVMH (De Beers LV). This in turn has taken De Beer's name to the High Street with De Beer's jewelry stores in the US, Japan, UK, France and Dubai. The first De Beers store opened in London in early December 2001 on the corner of Bond Street and Piccadilly. From there, De Beers has opened another ten stores in different parts of the world. Recently, in collaboration with jeweler Neil Lane, De Beers has opened a store on Rodeo Drive in Hollywood catering to the rich and famous clientele there.


This Swiss jewelery company has made its own name in jewelry. Its has its branches and stores all over the world in countries like Austria, UK, USA, Switzerland, France, Germany, Japan and Bahamas to name a few.


This 80-year-old Italian jewelry brand is a name to count among the world's leading movie stars and royalty. Founded in 1924 in Valenza, Italy, this flagship brand (owned by the Damiani Group) of exquisite and innovative gold and diamond jewelery has become the symbol of luxury jewelery that maintains its balance with original traditions and elegance. Some of their newer jewelry collections include the Tahitian Pearl Jewelry Collection and their Sophia Loren collection. The Tahitian collection has beautiful black pearls, diamonds and gold. Damiani has also won the Tahitian Pearl Trophy, Italy.

Costello's jewelry store online

Costello was started as Koala Opal Center in 1955 in Australia, and exported Australian opal to Japan. Over the years, it has successfully established stores in prime locations in Sydney and Perth. Costello is also the national jewelry retailer and exporter of Argyle Diamonds from Western Australia & # 39; s Kimberley range and southern sea beads from the Broome waters. Costellos.com.au provides an online portal for the sale of its exquisite gemstones and pearls with the support of international warranty certificate proving the authenticity of the product.

Dubai Gold and Diamond Park

The long-awaited and dedicated jewelry shopping mall has finally opened in Dubai. Gold and Diamond Park jewelry guarantees certified quality at 37 stores in air-conditioned comfort. Their range of jewelry includes several varieties of gemstones, yellow, white and even purple gold, platinum objects; and pearls. The park is an extension of the Jebel Ali Free Zone, allowing manufacturers and retailers to benefit from lower operating costs, which in turn provides the opportunity to compete in international markets. The exterior gives an Arabic look while providing cool, clean and aesthetic decor. The shops are arranged around a central square where an open French Connection cafe gives you the opportunity to sit and observe the whole operation. There is even a museum inside the park that gives the UAE's history of producing high quality jewelry products. World-class manufacturers have shifted their focus to this jewelry center. Therefore, it is not only the usual yellow and white gold found here, as the Prestige Palace in the park for the first time purple gold to the Middle East. Pinctada pearls, which contain only saltwater pearls, show off black pearls from Tahiti and pink white and creamy white Australian Southern Ocean pearls. The park also has its special characteristics of jewelery manufactured here and guarantees originality and quality products.

TOMEI Gold and jewelry

TOMEI Gold & Jewelery Holdings (M) Sdn. Bhd. Founded in 1968. With hard work and ability to anticipate customer needs, TOMEI has developed into Malaysia's foremost retailer, wholesaler and manufacturer of gold and jewelery. It has grown into a powerful contributor to the second largest export market for gold jewelry in the world after India. It has a chain of versatile subsidiaries and affiliates that provide flexible services with an ever-changing marketing scenario. Under the brands "TH jewelry" and "My diamond", TOMEI has captured the Malaysian jewelry market and is a name to be expected internationally.

China National Pearl Diamond Gem & Jewelery Import & Export Corp

China National Pearl Diamond Gem & Jewelery Imp. & Exp. Corporation, called "SINOGEM", was founded in 1985. It is a platform for import and export of gold, platinum, silver jewelry / ornaments, diamond and gemstone jewelry, jadeite and pearls; precious metals and finished products in China. It shows its products under the brand "Famous" for a customer base based in more than 40 countries.

Pearl Paradise

Founded in 1996, Pearl Paradise has its showroom in Los Angeles, California. It is mainly about a variety of exotic cultivated marine pearls such as Golden Akoya, Peacock Tahitian and Pink Freshwater. It not only takes into account the crème de la crème, but also captures customers with modest means by providing jewelry that fits their budget. Pearlparadise.com has been transformed into a multi-million dollar company and has 14 websites in several countries around the world, including Canada, Germany, France, the UK and Italy. Both the exhibition room as well as the online website show the same price for the selected pearl jewelry.

Tokyo Pearl

This Japanese brand, which has existed since 1959, offers modern pearl and diamond jewelry in traditional and modern flavors. The pearls of Akoya, South Sea and Tahiti have reached long corners of the world such as Moscow, Antwerp, India, Perth and New York.

Mangatrai Pearls & Jewelery

Founded in 1935 in Hyderabad, India, the company has pioneered the use of latest cost-effective techniques and modern innovative ideas to present the world with elegant, contemporary design in pearl jewelry. For centuries, Hyderabad has been the center of the world's most exquisite pearls. Mangatrai Pearls & Jewelery shows an unmatched collection of southern sea pearls, Tahitian pearls and natural pearls woven in intricate designs to produce the most exquisite collection of jewelry. The brand works with only two stores located in excellent locations in Hyderabad.

Online jewelry stores

Online shopping centers have come a long way in terms of selling both classic and fashion jewelry. With more and more websites providing authenticity stamps for their products, customers have come across the original distrust and shop for jewelry online like never before! The latest assortment of jewelry collections are just a click away. Not only have the signature companies carefully built their online portals for direct sales of their goods, but they have also opened their doors to other online stores. Due to low costs, online stores offer better savings on signature brands than stores. Some giant online stores that offer a wide range of jewelry from traditional to innovative, antique to modern, Celtic to fashion jewelry have been listed below for your convenience:

Forzieri.com (Forzieri is a name synonymous with access to elegant Italian jewelry online. It is aimed at several countries worldwide including the US, UK, Australia, Germany and Italy)

http://www.tulumba.com/storeitems.asp?tag=130 (For genuine Turkish jewelry)

Ediamondjewelry.com (http://www.ediamondjewelry.info) (exclusively for diamond jewelry)

http://www.moonfook.com/ (For freshwater pearl jewelry)

ShopInIsrael.com (for typical Israeli jewelry - high quality Judica, designer brands, antique coin jewelry)

(http://www.bestindiansites.com/jewelry/) (for exclusive Indian jewelry)